Rivfany Diya Istiqomah, Musnaini M, Wulan B SK. Pengaruh Influencer Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian pada Gen Z Pengguna TikTok di Kota Jambi. MJPM [Internet]. 2025 Mar. 16 [cited 2026 Aug. 17];3(1):428-40. Available from: https://www.ejournal.lumbungpare.org/index.php/maras/article/view/828